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In the area of media development, Peter Franklin has a record of innovative concept and content development including a number of CD-ROM self-study products.

 

CD label: Business terminology

Business Terminology

by Nick Brieger, Patrik Schulz, Peter Franklin and Markus Haag

  • Self-guided learning
     
  • Five key business management themes
     
  • 140 vocabulary exercises with keys
  • Glossary of terms

Business Terminology develops your business vocabulary in five areas:

  • Human resources,
     
  • Marketing and sales,
     
  • Finance,
     
  • Management, and
     
  • Production
Within each area you will find three to six topics for which there are several reading texts and exercises.
 
The reading texts provide the contexts for your study of business terms and phrases. These terms and phrases can be highlighted in the texts and looked up in one of the five business terminology glossaries where you can find a definition and a sample sentence plus some more additional information.
 
Each reading text has one or more exercises in which you can practise the business vocabulary.
 
The TrainingSite vocabulary trainer offers you an additional opportunity to study and train the vocabulary from the business terminology glossaries.

This CD-ROM was developed in a government -funded project by Hochschule Konstanz University of Applied Sciences, Germany, in cooperation with York Associates, Great Britain. All rights belong to Hochschule Konstanz University of Applied Sciences. The marketing rights have been licensed to York Associates.
 

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